Panasonic 60" Class (59.5" Diag.) 4K Ultra HD Smart TV 240hz-CX650 Series TC-60CX650U

•Experience clarity four times the resolution of 1080p with 4K Ultra HD
•Enjoy a wider color range covering 98% of DCI studio standards
•See crisp, dynamic contrast with Back Light Scan Pro Super Bright Panels
•Personalize your smart TV for easy access to all your content with Life+ Screen
•View sharper, true-to-life action and sports with native 240Hz image motion refresh rate

The Ultimate Picture Quality
Four times the pixels. Four times the resolution of 1080p Full HD. With the ultimate picture quality of Panasonic 4K Ultra HD TV you'll experience a wider, more precisely rendered range of color... Deeper blacks and subtler gradations of gray... And the brilliance of high-efficiency, super-bright panels for a level of clarity and detail you've never seen with any other TV. What you do see are sports so vivid and real, you'll think you're at the game. Natural scenery and wildlife so vibrant you'll practically feel the radiance of a desert sunrise or the intricate textures of a leopard's spots. Plus movies so cinematically rich and exact, they're as close to the director's vision as it gets.

Over 98% of Professional DCI Standards
The Panasonic 4K advantage includes a dramatic improvement in the purity of the display's red LED backlight phosphor. The result is a brilliantly expanded color range that covers 98% of the professional DCI (Digital Cinema color range) standards and 122% of the ITU REC-709 (High Definition TV color range). All of which provides a true-to-life palette of color and gradations for enhanced viewing enjoyment from broadcast, movie and video streaming, and other image sources.

More Brilliant Brightness
Because of the types of light they use and the need to limit brightness to enhance contrast, most LCD TVs fail to reach optimum brightness. To provide the illumination needed for crisp, dynamic images, Panasonic created Back Light Scan Pro with Super Bright Panels. The brilliant combination of a high-transmittance panel and a high-efficiency LED backlight system that increases image brightness by over 40%.

Access Your Content with Firefox
Life + Screen also includes my Home Screen 2.0 - an advanced GUI powered by Firefox OS - to seamlessly access more of the content you want from an even wider variety of sources. With the Firefox OS-based home screen, you can search and access broadcast channels, apps and devices around the house.

XUMO Recommends It
Not sure what to watch" XUMO can help. With the push of a button, the intuitive XUMO home page opens full-screen to search multiple VOD apps like NETFLIX, Amazon Instant Video and others. In no time, a super-smart ACR (Auto Content Recommendation) algorithm finds and displays an impressive variety of content suggested just for you. When you see what you like, push another button and XUMO plays it.